Challenge
The client manages multiple coffee brands, a growing e-commerce presence and an extensive B2B network across Greece and international markets. The challenge was to strengthen digital visibility, create a more consistent brand presence and generate qualified traffic for both B2B and B2C audiences while supporting long-term business growth.
Strategy
We developed an integrated digital marketing strategy designed to increase brand awareness, improve organic visibility and support both customer acquisition and retention.
The strategy focused on aligning all digital touchpoints under a consistent communication framework while continuously optimising campaign performance.
Services
Digital Strategy
SEO
Performance Marketing
Social Media
Content Creation
Analytics
Execution
Digital Strategy
- Multi-brand digital communication strategy
- Customer journey mapping
- Annual campaign planning
- Audience segmentation
- Performance reporting framework
Search Engine Optimisation (SEO)
- Technical SEO audit
- Keyword research across coffee and equipment categories
- On-page optimisation
- Category & product page optimisation
- Content strategy
- nternal linking improvements
Performance Marketing
- Google Search Campaigns
- Performance Max Campaigns
- Shopping Campaigns
- Dynamic Remarketing
- Meta Conversion Campaigns
- Seasonal promotional campaigns
Social Media
- Content strategy
- Monthly content calendar
- Photography & creative production
- Community management
- Product launches
- Brand storytelling
- Paid social campaigns
Results (12 Months)
+33%
Online Revennue
14x ROAS
Across Paid Media Campaigns
Business Impact
- Increased visibility across both branded and non-branded search terms.
- Stronger online positioning for multiple coffee brands.
- Higher quality traffic through SEO and performance campaigns.
- Improved customer engagement through a consistent content strategy.
- Better alignment between brand communication, digital marketing and commercial objectives.
The H2H Xperience Approach
Rather than treating SEO, paid media and social media as separate activities, we developed an integrated strategy that connected every digital touchpoint into one consistent customer experience.
By combining strategic planning, creative communication and continuous optimisation, we helped strengthen our clients digital presence while supporting measurable business growth.
